Brand Support Portal
As a core deliverable for every Marketing Support Service, we create a stylish, easy to access and navigate Marketing or Brand Support Portal.
The Brand Support Portal can provide a wealth of features to enable the day to day operation and management of the Marketing Support Service. This can include collateral personalisation and ordering, website content management, real-time Campaign results reporting and also become an important marketing reference location for corporate identity guides, logo and font downloads, case studies, customer profiles, marketing research and much more...
For any re-branding project, the Brand Support Portal is central to effective brand control and leveraging economies of scale.
Typical Brand Portal functionality
- Collateral personalisation and ordering
- Advertising Campaign Management
- Digital Campaign Management
- Website content management & metrics
- Reference (eg Corporate Identity Manuals, downloads, research reports, case studies)
- Marketing Infrastructure Management (eg ITS systems)
- KPI measures
- Campaign performance
- Website statistics
- E-commerce sales
- CRM KPI's
Key Portal features:
Personalised, Branded Collateral Print & Logistics
Your brand is in safe hands with approved collateral templates that can be easily and quickly personalised via the Brand Support Portal. Our economies of scale deliver cost-effective print buying but in addition, our powerful Marketing Support Portal platform ensures expenditure by branch, outlet or partner is always carefully controlled and measured.
Website Content Management
Depending upon the website scope and ongoing content editing requirements, the Brand Support Portal can provide an easy, conytraollable gateway for contant creation, population and publishing.
Website & Portal
Seamlessly integrated, e-commerce can be part of your responsive website portfolio or, to enable additional flexibility and functionality, a dedicated online shop may prove a more effective solution for some brands.
In addition, e-commerce is seamlessly integrated into the Brand Support Portal so that branches, partners and supporters can either pay as they go or operate trade / internal accounts for support materials. This mechanism also provides a solution for robust collateral stock ordering and control.
Real-time data capture with integrated CRM ensure your important supporter and customer enquiries are captured safely and actioned promptly. The powerful platforms we employ can deliver multi-channel core communication strategies for lead-nurturing, cross-selling and up-selling.
Powerful, dynamic reporting is delivered directly to key users or via the Marketing Support Portal.
Hosting & Security
Multiple shared hosting within our infrastructure is adopted in serving all of our websites, so your Marketing Portal scales up as you receive more traffic and is immune to simple hardware failures.
Our secure hosting facilities include IP based firewall security and regularly tested disaster recovery solutions for complete peace of mind.