Marketing Support Service
A Marketing Support Service would typically include some or all of the the following elements:
- Marketing Planning and Strategy
- Marketing & Market Research
- Corporate Identity / Branding development
- Marketing collateral & infrastructure development / re-development
- Marketing Support Portal - design, development, build, operate
- Stationery & Marketing Collateral management - design, print, logistics
- Website portfolio design and development
- Advertising Campaign media planning / buying, creative, delivery & management
- Integrated CRM solution development / re-development
- Creative design (online & offline)
- Digital Marketing services
- Social Media services
- Photography & video services
- Event support
- Press & Public Relations service
- Real time Campaign and Service performance & ROI reporting
Key service deliverables:
Working with the client at a senior level, we carry out a formal marketing plan development process which begins with internal and external audits. From the audits, we are able to identify key priorities and based on these, develop strategies and detailed, costed communication and activity plans to help meet business and marketing objectives.
Marketing Support Portal
Our powerful marketing technology
platform delivers a Portal that has a wealth of features to enable the day to day operation and management of the Marketing Support Service. This can include collateral personalisation and ordering, website content management, real-time Campaign results reporting and also become an important marketing reference location for corporate identity guides, logo and font downloads, case studies, customer profiles, marketing research and much more...
Branding & Creative Design
Brand development is complex. We can help growing businesses to evolve and develop their brand position. From this, we can help to create a clear corporate identity which then forms the basis of all brand communications - both externally but importantly also internally. This identity forms a cornerstone from which we can achieve a consistent and relevant tone of voice that underpins everything from advertising to collateral to digital marketing and drives messaging, copywriting, imagery and media.
Brand Website portfolio
An effective, responsive, results-oriented website portfolio is increasingly one of the brand's most important considerations and investments. We have designed, developed and delivered over 1,000 websites and we employ this experience together with our leading technology skills and platforms to ensure your website portfolio is built to be both effective and beautiful. Content management must be flexible, intuitive and able to support essential brand control. WYSIWYG editing, image editing and copy content editing along with real-time responsive testing are key components of our online solutions.
Imagery, photography and video
We are good at bringing your brand personality to life through creativity and high quality design. Our creative team will develop campaigns, collateral and communications that deliver results. Our approach is often innovative but always realistic and cost-effective. Importantly, once developed, networks and franchises can leverage centrally invested work by delivering it quickly to local markets and partners through the Marketing Support Portal.
Press & Public Relations
In support of your brand position and marketing activity, our comprehensive media & journalist database now includes key online bloggers. Build a targeted audience, quickly and easily send important news and announcements and then measure and monitor response and uptake via our reporting dashboards.
Social Media Services
Our Social Media services can help build, refresh, manage and measure your Social Media strategy.
Your website portfolio can include embedded social media that ensures seamless updates and powerful multiple audience reach.
Event Support Services
Franchise and outlet events bring customers and the brand together for experiences, demonstrations, testing and buying! Our Event Support can deliver complete hands-off solutions or specific elements including catering, personnel and enquiry / sales data capture solutions.
Fully responsive events calendars can be viewed and updated with ease in the Marketing Portal including imagery, video and social media integration.
Your Campaign and website performance is easily monitored via a key Marketing Metrics dashboard in the Marketing Portal. More comprehensive statistics are integrated from 3rd party data such as Google Analytics and our in-house Intelligent Telephony (ITS) System.