Insight Services Group

Website & SEO services

Monday 5th June 2017, 2pm

AGENDA

1. Our current website
   Analysis of Why the conversion is poor
2. Our current website
   Analysis of why the SEO is poor
3. Case study of recent foundation customer
   How foundation have helped improve conversion - live look
4. Case study of recent foundation customer
   How foundation helped improve SEO - live look

1. Our Current website - Conversion

http://www.insightservicesgroup.co.uk/

• Target audience buyer behaviour / objectives
• Missing key selling points on the home page / company credentials / overview
• Pages with incomplete content
• Potential to streamline navigation
• Potential to add call to action incentive
• User experience optimised on mobile

2. Our Current website - SEO

Google Site Search (indexed page search)

• Technical issues
• Focus Content
• Geography
• 301's from previous website

Servicemaster Midlands

• Results: 2
• List: Home & Contact page

Servicemaster Birmingham

• Results: 1
• List: Home

SEO Report

Quick audit
Link indexing

3. Case Study - Conversion

Ollie & Darsh (Dental Practice)

4. Case Study - SEO

Corinium Facilities (Commercial Cleaning Services)