The Marketing Support Portal
As a core deliverable for every Marketing Support Service, we create a stylish, easy to access and navigate Marketing Support Portal.
The Portal can provide a wealth of features to enable the day to day operation and management of the Marketing Support Service. This can include collateral personalisation and ordering, website content management, real-time Campaign results reporting and also become an important marketing reference location for corporate identity guides, logo and font downloads, case studies, customer profiles, marketing research and much more...
For businesses set up on a hub and spoke basis, the Marketing Support Portal is central to effective brand control and distributor / retailer marketing support.
Typical Portal functionality:
- Collateral personalisation and ordering:
- Advertising Campaign Management
- Digital Campaign Management
- Website content management & metrics
- Reference (eg Corporate Identity Manuals, downloads, research reports, case studies)
- Infrastructure Management
mydentist Marketing Support
With over 560 Practices, mydentist needed a marketing support solution that offered flexibility, choice, local personalisation and speed of delivery.
Key Portal features:
Personalised, Branded Collateral Print & Logistics
Your brand is in safe hands with approved collateral templates that can be easily and quickly personalised via the Marketing Support Portal. Our economies of scale deliver cost-effective print buying but in addition, our powerful Marketing Support Portal platform ensures expenditure by branch, outlet or partner is always carefully controlled and measured.
Website Portfolio Content Management
Content management must be flexible, intuitive and able to support essential brand control. WYSIWYG editing, image editing and copy content editing along with real-time responsive testing are key components of the hugely powerful content management engine.
Website & Portal
Seamlessly integrated, e-commerce can be part of your responsive website portfolio or, to enable additional flexibility and functionality, a dedicated online shop may prove a more effective solution for some brands.
In addition, e-commerce is seamlessly integrated into the Marketing Support Portal so that outlets, partners and franchisees can either pay as they go or operate trade / internal accounts for support materials. This mechanism also provides a solution for robust collateral stock ordering and control.
Real-time data capture with integrated CRM ensure your important customer enquiries are captured safely and actioned promptly. The powerful platforms we employ can deliver multi-channel core communication strategies for lead-nurturing, cross-selling and up-selling.
Powerful, dynamic reporting is delivered directly to key users or via the Marketing Support Portal.
International Language Support
Multiple languages can be achieved via real-time software or using advanced database content management switching and native translation of source text.
Hosting & Security
Multiple shared hosting within our infrastructure is adopted in serving all of our websites, so your websites and Marketing Portal scales up as you receive more traffic and is immune to simple hardware failures.
Our secure hosting facilities include IP based firewall security and regularly tested disaster recovery solutions for complete peace of mind.
Audi Marketing Support
Volkswagen AG reached a decision to separate it's Audi brand from Volkswagen. One key element was to offer marketing support to retail franchise partners, while at the same time exercising full brand control.